Most consumers choose sunscreen products based on their sun protection factor or SPF, so they tend to choose products with high SPF values, assuming that they provide the best protection from the sun’s harmful UV rays. However, this is often far from the truth. While sunscreens with high SPFs, such as SPF 50+, will provide slightly better protection than sunscreens with lower SPFs, they provide a false sense of security, causing users to spend more time in the sun, increasing their risk of sunburn and skin cancer.